SpecificMEDIA Completes $10 Million Series A Funding

Online Media and Technology Company Receives First Venture Funding

June 12, 2006 (San Diego, CA) ─ Enterprise Partners announced the close of a Series A financing with SpecificMEDIA, an online media network and audience targeting company based in Irvine, California. Enterprise Partners led the round that includes Shepherd Ventures. The funding will be used to expand marketing and sales efforts, including the addition of sales offices in key U.S. media markets and to further deploy SpecificMEDIA’s user targeting technologies.

This financing follows a period of remarkable growth for the company. During the past twelve months, SpecificMEDIA achieved a 500% increase in the number of advertisers it services and exceeded 90% retention rates. The company currently serves hundreds of clients each month.

SpecificMEDIA, founded in 1999, enables advertisers to target audiences through advanced demographic, behavioral, contextual, geographic and retargeting technologies across a network of premium, name brand websites. “SpecificMEDIA has always been a technology innovator and continues to break new ground by enabling advertisers to target online audiences versus the traditional method of targeting content. Our technology platform is unparalleled in the industry, and our ability to target every user demographically, behaviorally, contextually, and geographically separates us from other ad networks,” commented Tim Vanderhook, CEO of SpecificMEDIA.

About SpecificMEDIA

SpecificMEDIA is an innovative technology and online media company that enables advertisers to pinpoint their target audiences through advanced demographic, behavioral, contextual, geographic and retargeting technologies across a network of branded, top tier sites. Web sites in the SpecificMEDIA network reach nearly 80 million U.S. monthly unique users and include more than 450 premier brands such as: ABC, NBC, CBS, FOX, ESPN, Major League Baseball, Sportsline.com, The Weather Channel, USA Today and VIACOM. For additional information, visit www.specificmedia.com.