Vantage Media Secures Series A Financing of $70 Million

Venice, CA (February 28, 2007) — Vantage Media, a leader in performance-based search engine marketing and online lead generation, today announced it has completed a $70 million Series A preferred financing from Scale Venture Partners and Tudor Ventures.

Founded in 2002, Vantage Media was one of the first companies to offer search marketing solutions on a performance basis. As an early customer of both Google and Yahoo!, Vantage has gained unique insight into the inner-workings of these search engines and how to harness them to benefit its clients. Vantage currently manages more than 40 million keywords yielding over one billion impressions per year, and is one of the largest providers of search-based marketing leads for educational institutions.

“Search-based Internet marketing is the fastest growing, most effective advertising medium in the last fifty years, and businesses that enable potential advertisers to easily utilize this medium will be very successful,” said Rory O’Driscoll, Managing Director of Scale Venture Partners. “Mark and his team have built a strong company, and with the addition of Steve Jillings, an entrepreneur Scale VP has successfully backed before, Vantage is well positioned to accelerate its momentum in the space.”

About Scale Venture Partners

Scale Venture Partners employs a thesis-based strategy to identify innovative development-stage technology and healthcare investments. The Scale team helps technology and healthcare companies accelerate their growth and become more valuable to entrepreneurs, investors and consumers. Based in Foster City, CA, the Scale team collectively offers decades of technology and venture industry experience to development-stage companies in hardware, software, healthcare and medical devices. Representative portfolio companies include Alimera, Frontbridge, Glu Mobile, Good Technology, Monolithic Power Systems, Omniture, Orexigen, Placeware, Scansafe, Seattle Genetics, Somaxon, Wayport and Xceive.

About Tudor Ventures

Tudor Ventures is the venture capital and private equity arm of Tudor Investment Corp., an internationally recognized, diversified investment management firm. Tudor Ventures is focused on providing capital to mid- and late-stage technology and growth companies. The firm has a proven record of providing entrepreneurs with the capital, relationships and experience necessary to build successful companies.

About Vantage Media

Founded in 2002, Vantage Media was one of the first companies to offer search marketing solutions on a performance basis. As an early customer of both Google and Yahoo!, Vantage has gained unique insight into the inner-workings of these search engines and how to harness them to benefit its clients. Vantage currently manages more than 40 million keywords yielding over one billion impressions per year, and is one of the largest providers of search-based marketing leads for educational institutions.

Since its inception, Vantage Media has grown each year without external financing or acquisitions. Vantage is unique in its focus on high quality leads from search engines, versus lower-quality alternatives. Vantage Media is based in Venice, CA.