WPP Acquires Blast Radius

October 24, 2007 (Vancouver, B.C.) ─ WPP announces that it has acquired the business of Blast Radius, a leading strategic interactive marketing agency, which designs, delivers and optimizes innovative, profitable, customer experiences for leading global brands. Blast Radius will be aligned with WPP’s wholly-owned operating company Wunderman, the leading marketing communications network.

Founded in 1997, Blast Radius is based in Vancouver with offices in San Francisco, New York, Toronto, Amsterdam and London and employs 350 people. Clients include Nike, Starbucks and Whirlpool UnitedHealth Group.

Blast Radius’s revenues for the year ended December 31, 2006, were CAN$41.8 million, with gross assets at the same date of CAN$20.5 million.

This acquisition continues WPP’s strategy of developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media.

About Blast Radius

Blast Radius is a strategic interactive agency that builds long term relationships with major consumer-facing brands to deliver innovative and profitable customer experiences. It does this by combining business savvy, experience design, and industry-leading technologies.

About WPP

WPP is the world leader in marketing communications services. It is made up of leading companies in: Advertising; Media Investment Management; Consumer Insight; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; and Specialist Communications.