Siemer & Associates LLC Advises Countdown Media LP on its Sale to Bug Music, Inc. ─ June 14, 2011

June 14, 2011 (Los Angeles, CA) ─ Siemer & Associates is pleased to announce it has advised Countdown Media LP, a leading music licensing and distribution entity that owns and licenses one of the largest catalogs of any independent music label, on its acquisition by Bug Music, Inc. The acquisition will allow Bug Music to diversify its portfolio of classic and popular song titles with a collection of high margin tracks that are rapidly gaining traction throughout a host of emerging markets.

“Siemer and Associates ran a structured and fully-managed process that helped us to solicit the market and find an appropriate buyer, which ultimately led to a successful transaction,” said Hillel Frankel, CEO of Countdown. “They never lost focus, persevering to work with us to keep the deal on course to its conclusion even as we ran into cross-border and other deal complications.”

“We are enthusiastic about the united future of these two well-managed operations,” said David Siemer, Managing Director at Siemer & Associates. “The firms each represent a bright spot in the music industry today with rapidly climbing revenues and profits. We couldn’t be more proud to have brought these parties together.”

About Countdown Media LP

Countdown Media LP, with offices in Hamburg, Germany and Nashville, Tennessee, has been the world’s leading supplier of high quality cover music recordings for over 25 years. These recordings cover all genres from pop, rock, R&B, dance (including customized remixes), country, world, standards and oldies in vocal and instrumental formats to film and television theme songs, Broadway show tunes, backing tracks, classical and public domain recordings. Countdown Media’s tracks, utilized in everything from compact discs and cassettes to film and television commercials, are licensed to companies located throughout the world as compilations and standalone songs.

Countdown Media studios in Germany, the United Kingdom and the United States continuously record new covers of the latest international hits, adding to the more than 80,000 songs currently available for license through the company’s major catalog of master recordings. Cutting edge post-production studio equipment in Hamburg allows Countdown Media to create recordings of the highest quality. Growth has been fueled by Countdown’s strong Internet presence, built out with expanded search features and the latest digital technologies.

About Bug Music, Inc.

With more than 30 years of careful growth, Bug Music, Inc. has become a world leader in the music publishing industry. Established in 1975, Bug Music combines highly personalized service with the most advanced technology in order to maximize copyright protection and collection efforts for its clients. Bug’s international team of creative personnel, located in offices in Los Angeles, Nashville, New York, London and Munich, provide exposure for some of the best popular music ever written.

In 2007, Bug Music acquired the renowned Windswept Music and Trio/Quartet catalogs, expanding the company’s collection to 250,000 copyrights. Clients include the estates of classic rock, blues and country greats Johnny Cash, Willie Dixon, Muddy Waters, Woody Guthrie, Stevie Ray Vaughan, The Guess Who and Pete Townshend, in addition to modern punk, pop and alternative artists such as Iggy Pop, Ryan Adams, Wilco and Jamie Foxx.

About Siemer & Associates LLC

Siemer & Associates LLC is a boutique merchant bank that serves digital media, software and Internet companies throughout their business life cycles. Our investment banking professionals have successfully completed more than 50 transactions that aggregated over $3 billion in sell-side mandates and surpassed $1.5 billion in equity capital. We offer exceptional corporate M&A, capital raising and financial advisory services.

Siemer Ventures, the early-stage investment arm of S&A, is one of the most active investment funds in Southern California, claiming more than 40 current portfolio companies and making an average of 12 new investments each year.

S&A is committed to offering honest advice and guidance based on relevant experience, deep domain knowledge and an understanding of the market. We provide our clients with the insight and perspective necessary to make informed decisions, resulting in an enviable record of client satisfaction and success. Siemer & Associates is headquartered in Los Angeles, CA with offices in New York and Hong Kong.

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