Strategic Acquisition Broadens Digital Solutions and Technology Capabilities ─ Pulpo Media Ranked #1 in Hispanic Digital Reach by comScore Media Metrix®
June 26, 2014 (Los Angeles, CA) ─ Siemer & Associates LLC, the merchant bank serving the digital media, software and technology industry, is pleased to announce it has advised Pulpo Media, Inc. on its sale to Entravision Communications Corporation. Entravision is a leading and diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers in the United States and Latin America. At the forefront of digital advertising services targeting Hispanics, ComScore ranks Pulpo Media #1 in both Hispanic Ad Focus Reach and Bicultural Audience Network. The addition of Pulpo Media’s proprietary technology platform and unique digital advertising solution will strengthen Entravision’s existing digital business and its ability to connect advertisers with the expanding Latino consumer market across digital platforms. Since launching in October of 2008, Pulpo Media has refined its in-depth acculturation models to become a leader among online Hispanic media solution providers.
“Siemer and Associates’ contribution to making the sale a success was invaluable,” said Justin Kuykendall, Founder and CEO of Pulpo Media. “They acted as a true partner. Their dedication to our global team, thoughtful and valuable advice, and creative solutions helped Pulpo achieve a fantastic outcome.”
“We based our selection of Siemer on their extensive sector expertise, reputation, and excellence in deal execution,” said Mark Sugarman, Founding Partner at MHS Capital. “They managed the transaction with a high level of service, professionalism and dedication.”
Pulpo Media’s customer base includes McDonalds, Kellogg’s, Honda, Disney, and Walmart, among others Its leading digital advertising technology platform and unique service offering provides advertisers highly customized segmentation and personalized messaging, empowering brands to more effectively engage online Hispanic, or (i)Hispanic, consumers. These additional capabilities broaden Entravision’s diverse offering of omni-channel advertising solutions and are a significant enhancement to their big data analytics and modeling capabilities.
“Siemer’s expertise in cross-border transactions was critical in bringing this transaction to a successful close,” said Rick Smith, Managing Director of Crosscut Ventures. “The structure of the company required an advisor capable of addressing the nuances and challenges of a business spread across multiple countries. Siemer’s dedication addressing those challenges led to a great result for the company and its investors”.
“Entravision’s acquisition of Pulpo Media is a perfect fit.” said David Siemer, Managing Director of Siemer & Associates. “We believe the addition of Pulpo Media’s technology will seamlessly integrate with Entravision’s network – expanding their reach across digital platforms.”
About Pulpo Media
Pulpo Media is the first holistic ad network that reaches online Hispanics-(i)Hispanics-across all acculturation levels and digital devices. It employs world class proprietary technology and combines its top ranked media offering with hyper-relevant segmentation, authentic (1:1) messaging, and in-depth analytics to drive brand engagement and campaign ROI among the influential (i)Hispanic. Pulpo Media empowers advertisers to more efficiently and effectively secure mind and market share gains across the total Hispanic market.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States and Latin America. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Latino markets. The company also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company’s ability to reach the Latino community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
About Siemer & Associates LLC
Siemer & Associates LLC is a boutique merchant bank that serves digital media, software and Internet companies throughout their business life cycles. Our investment banking professionals have successfully completed more than 50 transactions that aggregated over $3 billion in sell-side mandates and surpassed $1.5 billion in equity capital. We offer exceptional corporate M&A, capital raising and financial advisory services.
S&A is committed to offering honest advice and guidance based on relevant experience, deep domain knowledge and an understanding of the market. We provide our clients with the insight and perspective necessary to make informed decisions, resulting in an enviable record of client satisfaction and success. Siemer & Associates is headquartered in Los Angeles, CA with offices in London, Hong Kong, and Singapore.
S&A’s affiliate, Siemer Ventures, is one of the most active investment funds in Southern California, claiming more than 100 current portfolio companies and making an average of 20 new investments each year.
S&A’s affiliate, WaveMaker Labs, is based in Singapore, and is an “approved technology incubator” under the Technology Incubation Scheme (TIS) of the Singaporean government’s National Research Foundation (NRF).
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